'Mass Media and Its Influence\r'

' weed Media and Its Influence Spoken, written, or broadcast communication whose average may include goggle box set, radio, advertising, movies, wordpapers, magazines, books, cellphone phones and the earnings becomes a muss media that affects our high hostelrys perception of ourselves and others and influences the structures of our social club as well(p) as the reactions of the any(prenominal)body. Ameri heaps distinguish the semipolitical, economic, class, educational, and other structures of American society beca physical exertion of, by, and through the media.\r\nThe American understanding of these structures within its society as well as those structures outside of the fall in States be duckd and directed by the media. Similarly, the media influences the perceptions of individuals within American society by what and how the media is communicating. The media communicates and influences through the key motivators of our society today: awakenual, monetary, and conv ulsive images. The most widespread influence of this communication media is television, followed by the Internet.\r\nWith the increased practice session of computers and multi-media cell phones, the Internet is on the road to exceeding the television as a communication media. How these media venues affect the sphere in which they operate shows how far and how deep the communications can reach, the speed in which the messages be delivered and accepted, the cultural impact that is experienced. Media has converted individual communication into stem communication and has relea assistd for wonderful advances in civilization.\r\nThrough aggregate communication, mass groups, organizations, governments, and nations meet found the media for the spread of education in business and industry, education, politics, technology and science, medicine and healthc atomic number 18, wear and climate, and all levels of culture. It is in technology that the medias most writ large advancement s ar visible. In addition, the widespread distribution of cultivation has allowed the earth to respond to natural disasters, political onerousness and exploitation, and in throng multi-national cultural events.\r\nIn the sector of culture, sex is not only a personal motivation in individuals, both male and egg-producing(prenominal); it is also psychological motivation of mint. Although, people deliver it in different cultures differently, the basic human affect for sexual expression is one of basics of selling and advertisement. It motivates sales and sales atomic number 18 best actuate in piling fashion for mass proceeds on investment in massive dough via mass media. All forms of media use the basic full to identify a product for sale and manipulate the individuals perception to cause him or her to identify their individual sexuality with the product.\r\nEveryone wants to be sexy, attractive, wanted, in demand(predicate), in demand, and in that respectfore, b aronful. People impart buy whatever they believe or perceive go forth provide this to them. Similarly, another motivator of spot is frenzy. Whether the perpetrator-the inflictor, or the violated-the victim, there is no doubt close to how omnipotent violence is. It also motivates sales indirectly through the marketing and advertisement of products supporting reddish venues such as horror and R-rated films and television shows, clean events such as boxing, wrestling, and football, war coverage, and the 11 oclock word of honor shows.\r\nThe mass media clearly shows that violence motivates power and power motivates violence. The most vulnerable segment of society to the images and messages of mass media are Americas youth. Young people are in a stage of life where they want espousal by their peers, they want to be desired and loved, and they look forward to to be successful and powerful. They also seek to research and express more or less of the same human motivations as th e mature citizen: sex, violence, and power. The children and teenagers of America find all of these elements on the TV.\r\nIn fact, as Arthur Asa Berger states, â€Å"the amount of time childlike people spend â€Å"media multi-tasking” has increased from 16% to 26% of media time, the existing amount of time devoted to media use has remained steady, at under just 6 1/2 hours per day (going from 6:19 to 6:21) 0r 44 1/2 hours per week (http://kff. org/entmedia/entmedia030509nr. cfm) (Berger, 12). boob tube and its self-directed version, cable, allow for the mass influence of these elements in both positive and interdict ways.\r\nThe positive aspects of violence and competition within the socially accepted structures of agonistical youth sports and athletics promoted on TV and in motion-picture show games and equally, in the fashion, dance, and young love seen in sitcoms, movies, and MTV music videos. Conversely, the use of junk foods, cigarettes, drugs, and alcohol have w ith irresponsible, casual sex, excessive and explicit violence prevail much of the negative influence of media on Americas youth.\r\nJoseph Dominic concludes, â€Å"that youngsters that are heavy TV viewers would display a pattern of article of faiths and perceptions consistent with media portrayals (Dominick, 446). Regarding violence in mass media, again the young are exposed to a culture of violence reflected in the media. How the media sells or promotes those perceptions is the â€Å" mankind” of the media. From a war somewhere in the world to the wars in someones home, the media directs the interpretation of what is necessary, correct, moral, and immoral.\r\nFrom what is happening, is not happening, should happen, might and will happen, and what is and is not the cost the media influences our realities and reactions. This has resulted in Saturday morning cartoons that are as full of shootings, stabbings, explosions, and other forms of violence as is CSI or the nightly news; it has resulted in video games like Grand Theft Auto that allow children to be pretend drug lords, gang members, and pimps; it has promoted mangle and abuse as recreation for the masses.\r\nIn the matter of American youth, the effects of media violence on the ontogenesis mind and values of children and the personalities and beliefs of those children are increasingly negative. combative behavior, lawlessness, and distorted views of reality are becoming customary among the children of today and mass media is one of the greatest influences. As these children mature into teenagers and young adults, the media blurs the realities of war in their minds and makes entertainment out of both virtual war games and actual wars on this earth. â€Å"More speci? ally, research provides strong distinguish that in the short term, exposure to media violence causes increases in childrens, adolescents, and young adults physically and verbally strong-growing behavior, as well as in aggressi on-related variables (such as aggressive thoughts and emotions) that are theoretically linked to aggressive and violent behavior (Anderson et al, 104). The young people of the United States are an identified and targeted demographic of the advertisement industry payable to their large discretionary income from family and employment and due to their pretermit of experience and nowledge combined with an almost insatiable rent to experiment and acquire. The use of sex and violence to market to Americas youth, epitomized in the overwhelming success of the book and television series about teenage vampires, Twilight, has become a multi-billion dollar, multi-media industry. The media bring to passs and promotes the ideal image of what is beautiful, desirable and sexy and what are the characteristics of a successful and power person, usually psychological and/or physical violence. Because these two instincts are so universal, primal, and strong, they are almost irresistible advertising vehicles.\r\nHowever, if sex and violence are the vehicles, money is the fuel. Consequently, the purpose of marketing and advertisement is to sell and make money. Mass media sells the belief to a person, young or old, that he or she can pull in the characteristics of power, if they can buy the products that the powerful and violent own. It sells them on the belief that they can attain the characteristics of the sexy, if they can buy the products that makes one attractive and desirableâ€all as they are presented in the movies, TV, Internet or other media. The estimated revenue of all forms of mass media is in the 100s of billions of dollars.\r\nThe cost of reality in copulation to these perceptions is often much more expensive. An good example of some of the more costly stadiums of influence is in the area of politics. In this area, political offices and careers both are promoted and destroyed. The media has a great influence over public purview. The media has a huge influenc e over public opinion as can be seen by the use of opinion polls that it matchs and manipulates. The use of polls and news coverage by the media can affect, positively or negatively, candidates and their ideas that, in turn, can change the political realise of the nation.\r\nIn addition, media oblige shapes the way people see their realities and it has a tremendous impact on our society. The struggle on Terrorism is a clear example of media influence on American society that resulted in the war in Iraq to stop weapons of mass demolition that did not exist in reality. This example shows how media can use information that is not real to create another reality it chooses. Because media is so powerful, it is owned by the powerful. In the United States, six corporations own 95% of all media nd the money they make are proof of their power: 2009 revenues of General Electric, $157 billion; Walt Disney, $36. 1 billion; News Corp. , $30. 4 billion; beat Warner, $25. 8 billion; Viacom, $ 13. 6 billion; and CBS, $13 billion (Freepress. net). â€Å"We find that media firms nearly universally have ownership structures with large ascendenceling shareholders and that these shareholders are any families or governments. This evidence is broadly consistent with the ideas that there is large amenity potential (control benefits) associated with owning mediaâ€be it political influence or fame” (Djankov et al, 373).\r\nWhat this control costs American citizens in their freedoms and democracy cannot be calculated. In conclusion, the control of the media and its impact on American society, both positively and negatively, is important to the quality of our lives and to the freedoms we believe in. The media appears to be some huge, uncontrollable monster, but in reality, it is made of people just like our government is made of people and our country is made of people. Corporations, companies, governments, media are all people.\r\nTherefore, if the negative impacts and i nfluences of media are to be controlled and limited, these people need to be challenged. In order to challenge these peoples influence and control through the media, we must challenge what the media is selling, be it sexual, violent, salaried or otherwise. We must begin with ourselves and exercise our control over what we are buying. References Anderson, Craig A. , Leonard Berkowitz, Edward Donnerstein, L. Rowell Huesmann, James D. Johnson, Daniel Linz, Neil M. Malamuth, and Ellen Wartella. â€Å"The Influence of Media effect on Youth”.\r\nPsychological Science in the Public Interest, Vol. 4, No. 3, Dec. 2003. 81-110. Berger, Arthur Asa. 2007. Media and Society: a overcritical perspective, 2nd ed. (Lanham, MD: Rowman and Littlefield Publishing Inc. ) Djankov, Simon, Caralee McLiesh, Tatiana Nenova, and Andrew Shleifer. 2003. â€Å"Who Owns the Media? ” The Journal of legal philosophy and Economics. (Cambridge, MA: Harvard University shorten. ) 27 Dec. 2010. Domini ck, Joseph R. 2010. The Dynamics of Mass communicating: media in transition, 11th ed. (New York, NY: McGraw -Hill) Freepress. net. 2009. (Florence, MA: Free Press and the Free Press\r\n'