Celebrities Essay Example | Topics and Well Written Essays - 1000 words

Celebrities - Essay ExampleAs a result, there ar pros and cons when a company decides to contract a renown to be the face of its product or service. glory endorsers are individuals who are known to the public for achievements in areas other than that of the product-category endorsed. The individual enjoys public citation and who uses this acknowledgement on behalf of a product or service by appearing with it in an advertisement. As easy as promoting established brands, renown endorsers are used to promulgate hot brand images, reposition brands or introduce new ones (Pride, 2013). The use of celebrities has become a common practice for companies competing in todays cluttered media environment, with one in five merchandising campaigns now featuring celebrities. The use of celebrities as endorsers tends to create, attempts to create imperative effects in the minds of consumers, operating alongside consumers owned culturally formed meanings. Companies invest large sums of coin to align their brands and themselves with endorsers. The rising popularity of this phenomenon is due to increasing consumer consciousness and new product proliferation, and encouraging marketers to use attention-creating media stars to wait on in product marketing. Initially, the use of celebrity endorsers seemed to be an all-gain/no-risk situation, but as with any dynamic marketing communication strategy, there are potential hazards (Dietrich & Livingston, 2012). Hence, before a company embarks on the process of hiring celebrity endorsers to market its product and run, it ought to critically analyze the pros and cons of using this kind of marketing strategy. Nike is one of the companies that have enlisted the services of celebrity to market its new elite speed mercurial vapor playing boots currently feeble by Cristiano Ronaldo and Lionel Messi. Pros of celebrity endorsers Celebrity endorsers can create positive buzz and attract both new customers and investors. The exposure comp anies can get by associating by their products with a celebrity is such a stipendiary opportunity such that businesses often give away products in the hope of attracting celebrity interest. Furthermore, celebrity endorsers servicing to increase mainstream exposure. Most companies are aware the Western culture is infatuated with celebrities. Hence, for a company that has solely gained a foothold of the market, the use of a celebrity figure will enable the company to attempt a lot of eyeballs towards its product or service. The use of celebrity endorsers will help to increase the credibility of the product. Even though there are celebrities that have developed a love to hate descent with members of the public, their appearance in various products can help to generate the appearance of credibility for both growing and established companies. A lot of consumers prefer to use that product or service that has a celebrity on it since it signifies that the product has something worth checking out. The use of celebrity endorsers tends to generate compelling satisfy, which has often, proved to be an subtle aspect for content-driven businesses. As a result, the use of celebrities will enable the company to produce the type of content that can hardly be bought regardless of the amount of money that the company intends to use in marketing the product or servic