Neck & Neck Business Strategy

The elements that helped in the success of Neck & Neck be the following Create a steel image. Its very great to consolidate the brandmark. The Made in Spain brand had an important position in the transnational commercialise, so it was very important to achieve a new brand positioning. Neck & Neck is an exclusive brand for children. Neck & Neck is acknowledge under the brand name Made in Spain Professionalism. Since the Zamacola family took over the forethought of Neck & Neck, the compevery began to have continuous call onth. This is due to drop time and energy into creating an efficient and professional team. Although the previous management had an up to(predicate) business dodge, they had an overall inefficient management team. The new administration is concentrate on being professional in every aspect of their business. crack Franchise. Neck & Neck set up a new device to grow and billow the business internationally. The new strategy included the creation of franchi ses. distributively new store is expensive so the franchise is a strategy to reduce the economy impact. Also, the franchises will help introduce the brand in the international market.One of bonk & cut goals is to become a major(ip) supplier of childrens clothing.Do you think they have taken the sort out conclusiveness about(predicate) their internationalization strategy?Internationalization is a very important strategy for Neck & Neck growth. Certainly, the foreign franchises provide information about the culture, preferences, and prices of each location. This information helps to establish the design and product strategy. Each consecrate is different. It is recommended that the businesses be managed by local people. The internalization of Neck & Neck will a competitive edge to the company. Franchisees provide information needed to reach out decisions regarding distribution, production and marketing. Also, according with the General Manager, Neck & Neck uses a specify of i ts cash flow to invest in foreign stores. This way, managers can shape about the market of each location and how manage it.Analyze NECK & NECK internationalization strategy. Do you find their expansionTo choose the right place to introduce a new location, Neck and Neck takes heathenish affinity between the new consumers and the Made in Spain consumers into consideration. The market department will be the same sophisticated people want their kids to hold up great clothes. The product is targeted to people that are looking for new and rum childrens clothing styles.Which expansion model do you think NECK & NECK should follow in the future company owned points of sale, or franchising? Which advantages and disadvantages does the second base have with respect to the first one?The franchise strategy established by Neck & Neck has been positive. Therefore, Neck & Neck should continue with this plan or establishing excellent management and a rejuvenated brand positioning. However, tak ing in consideration the success of the trade mark, the company should consider points of sale to expand the brand all over Spain. In fact, the enterprise made a strategy alliance with the Corte Ingles to expand the brand in Spain and Portugal.In any case, the franchise strategy is a priority and thanks to global brand recognition the company will continue to expand internationally. Franchising is the best strategy. The growth of franchises will reduce Neck and Necks dependence on the Spanish market and be in a position to open new global markets in Asia and Latin America.