'Celebrity Endorsement in India Essay\r'

'In India, celebrities are idolize as Gods and marketers hand been trying their best to work on this emotional connect of the race with the celebrities. Today, al more or less of the popular brands are being conclusionorsed by a famous personality either from entertainment diligence or sports arena. Strategic brand positioning and rough-and-ready confabulation are the keys to success in straight off’s market where umteen brands compete in the same category for the market share. Companies are employing their maximal might to promote their brands and occupy a great lasting image in the minds of the consumers. In India, tv set is the most popular and effective means of the throne communication. There are over three one thousand million television commercials being aired every year. However, 80 percent of them are forgotten by the people in a day or two.\r\nSo, it is adjuratory for the marketers to ensure that their ad campaign stands out amongst the crowd togethe r (Suhalka, n.d.). Since advertising is a highly critical putz for luring clients to make purchases, Indian firms are investing millions of rupees on fame advertising (Khatri, 2006). fame authorizations are besides an easy option for Indian marketers because of the disparities of the Indian consumer standpoint in terms of religion, ethinicity, value system and most importantly economic variations. Therefore, advertisers in India emphasis a lot on brand recall and customer persuasion for differentiating their ad campaigns from those of the counterparts. It is here that fame endorsement provides a tremendous boost (Surana, 2008). For instance, one of the strongest celebrity endorser is cricketer Sachin Tendulkar who is a youth icon and endorses many successful brands like, Pepsi, Boost, Aviva Life Insurance, TVS, Britannia Biscuits, Visa, Airtel etc. Like, Shahrukh Khan, Amitabh Bachchan, Kareena Kapoor also have many brands in their kitties.\r\nIndians love their celebrities a nd blindly take their suit. This has proved to be a boon for the marketers and celebrity endorsement is just getting better by the day. It has now become an indispensible part of the marketing communication strategy. It is a win ?win situation for both the celebrities and the brands. However, the consumers are ones who are least benefitted as they end up paying more for the products and services.\r\nReferences:\r\n• Khatri, P., 2006. Celebrity endorsement: A Strategic Promotion Perspective. Indian Media Studies Journal, 1(1).Pp. 25-37 • Suhalka,G.n.d. Celebrity Endorsers and Endorsements in India- The Rise and the Impact [pdf] Available at: http://www.ndtvmi.com/b4/dopesheets/garima.pdf [Accessed 18 February 2012] • Surana,R., 2008. The Effectiveness of Celebrity Endorsement in India [pdf] Available at: http://edissertations.nottingham.ac.uk/2069/1/08MAlixrs13.pdf [Accessed 18 February 2012]\r\n description | Theses | Dissertations | Journals & Articles | Pro posals & Synopsis | Essays | Promotional piece | Press Release Copyright © 2005 †2012 Project Guru India. each rights reserved. www.ProjectGuru.in\r\n'