psychographics Burberry

Table of Contents Introduction3 Burberry personality3 Burberry and other smirchs4 lifestyles of the brand users4 performance of Burberry brand within the broader use categories5 APPENDICES8 vermiform appendix I Types of Psychographic digest accord to Heath (1995)8 Appendix II elements of Burberrys regular(a) British heritage9 Appendix III Product benefit after Re- billeting10 Appendix IV Burberry competitors personalities10 Appendix V Lifestyle of Burberry brand users11 Appendix VI - Broader psychographic profiles of luxury consumers13 References14 Introduction In this composing we explore how psychographic psycho abstract sens be useful to market established luxury brands much(prenominal) as Burberry in the alight of a growing street corner as strong as changing attitudes to luxury. Moreover, Burberry as well as other brands can no longer conventionally position themselves as advances in technology and internet fragmen tize traditional audiences and empowered consumers, who argon now convergence apprehensiveness and group into little and smaller psychographic segments. Adaptable positioning would attend communicate the brand to umpteen assorted audiences so to economize relevancy and psychographic analysis is the cocksucker to achieve it.

Psychographic analysis attempts to cake lifestyles of consumers; in contrast to demographics, such as age, gender, and education, psychographics is a way that marketers tie psychological traits to consumption (Heath, 1995). It is useful for market segmentation, up(a) positioning o f a product or service, and also provides wi! th insights in developing new merchandise and communication strategies for brands and its products. Please opine Appendix I for different types of such analysis. Our report provides overview of Burberry personality, analysis of lifestyle of its consumers and shows how psychographic analysis helps to position the brand. Burberry personality In the populate decade Burberry brand went from being dusty...If you trust to get a full essay, order it on our website: OrderCustomPaper.com

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