Analyse The Macro Environment Of British Airways`s Electronic Commerce

Analyse the large Environment of British Airways` Electronic Commerce2006Analyse the macro instruction Environment of British Airways` Electronic CommerceEvery companionship in the air passage industry is greatly influenced by a large f whole of macroeconomic factors , all over which the friendship has no subdue The factors of the macroeconomic environment in many ways gear up the judicature s success , because they have a rich vibrate on all of the participation s activitiesMacro environment of e-commerce is influenced by roughly of the macro factors which have an impact on traditional operations . yet , it is br slightly different from macro environment of fastness operations because it is much dependent on unlike proficient spays and competitors innovations . Besides , macro environment of e-commerce is greatl y influenced by transnational factors , because users of meshing are located all over the gentlemans gentleman and they can buy many products and services onlineBritish Airways by and large depends on macroeconomic conditions not only in the UK which is its internal foodstuff , but also in other countries of the area , because it has customers in various countries . Online services are gaining more and more richness in the operations of the company due to their change magnitude revenues . British Airways performance is greatly influenced by any events which entertain come out in different countries , such as changes of government , downturn of economy , changes in consumers preferences and their level of income , change in consumers demographics . The company regards to devote maximum worry to the outline of all of these factors because they have significant influence on tourism and nation s desire to travel by airplanePESTEL analysis for British Airways e-commerce is represent in table 1 . It is all impor! tant(p) for understanding of the impact of macro environment in which the company functions . The major factors of macroeconomic environment which have a deep impact on the operations of the company include governmental , economic , complaisant , technological , environmental , and legal factors . These factors need to be interpreted into consideration by the management of the company .

Factors which are committed with e-commerce and would not be present in traditional ancestry models are highlightedPoliticalCurrent legislation set airlinesEuropean / internationalist legislation developmentGovernment policies reg ulating airlinesWars in sealed parts of the worldPolitical obstacle of travelling to certain countriesEconomicChanges in taxation which could affect the thinned of airline ticketsChange in the exchange rate ofChanges in the worth of oilChanges in price of Internet in various countriesChanges in consumer incomeEuropean economy trends which could abate the number of passengers travelling by airplanesAppearance of impertinently competitors offering correspondent services SocialCurrent lifestyles of consumers and possible changes in themConsumer buy patternsConsumer demographicsConsumer travelling patternsTerrorismNumber of Internet usersNumber of consumers shopping for airplane tickets onlineNumber of crimes connected with e-commerce (number of hackersTechnologicalCompeting engineering science development in airlinesInnovation potential of competitors in airline e-businessIntroduction of raw(a) technologies in e-commerceIntroduction of new software and hardware to the marke tE-securityEnvironmentalEcologyPollution conditionsLe! galDevelopments...If you want to give way a extensive essay, order it on our website: OrderCustomPaper.com

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