Using Perceptual Maps in Marketing

Using Perceptual Maps in Marketing Perceptual affair is a graphics that can visually display the perceptions of a client or a future customer. The product is displayed on a graph that shows its position relative to the competition. The perceptual function exit help a company identify a arrangement strategy in relation to the companys competitors. In the simulation, there were three situations that solutions needed to be identified. In the chase paper, the situation, a proposed solution, and the outcome will be described. first gear Situation Although bicycle gross revenue as a whole atomic number 18 rising, Thorr Motorcycles product, cabin patrol car Thorr, is declining in gross revenue. The reason for the decline is because Thorrs target trade in of 35-50 year old adults argon growing older and are no longer interested in purchasing the motorcycle. jr. customers are not purchasing the Cruiser Thorr. Younger customers inadequateness cheaper priced motorcycles since the y do not have as large of a disposable income to work with. Also the young crowd does not identify with Cruiser Thorrs lifestyle image. This trend of declining sales require to be reversed. A new marketing spirt needs to be put into place that will retain the Cruiser Thorr more wanted to young customers.

The four parameters that I believe will make the Cruiser Thorr more desirable to young customers are the following: Lifestyle picture, Cool, Service Offering, and Price. I choose these four parameters as I believe this is what a younger customer would be looking for. The Lifestyle epitome needs to focu s towards the younger crowd, the motorcycle ! needs to be cool looking to appeal to the younger customer, the motorcycle needs to have service offering that will attract younger customers, and the price needs to be low enough for younger customers to afford. I choose three of the four most precious parameters. Cool is not a parameter that is considered to be a fundamental parameter in the new marketing plan. instead of cool, I should have...If you want to get a full essay, hostelry it on our website: OrderCustomPaper.com

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