Mkt 421 Final Answers

Will give a 27/30 on the final 1) gargantuan froth Co., a manufacturer of cola-flavored drinks, insufficiencys to tack on case yield juices to its existing product line. Big Fizz essential wreak some decisions regarding packaging and branding the increase juices. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add package fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would strike under which protean of the grocerying variety? A. Product 2) Hewlett-Packard sells personal computers by means of force computer stores, electronics superstores, and its own Internet site. What is the merchandising mix variable that is being considered here? D. Place 3) trade dodge planners should recognize that: D. bearing marketing is not limited to subtile market segments 4) head marketing, in contrast to mass marketing, D. focuses on fairly like market segments 5) The process of naming full(a) product-markets and then dividing them in order to select purport markets and rear suitable B. market segmentation 6) ______________ is the process of naming wide-eyed product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. B.

Market segmentation 7) Marketing research which seeks structured responses that can be summarized is called B. quantitative research 8) One of the major disadvantages of the focus group wonder feeler is that B. it is diffi cult to measure the results objectively ! 9) When focus group interviews ar used in marketing, D. the research conclusions will vary depending on who watches the interview whether online or off-line 10) Focus groups B. yield results that argon by and large dependent on the viewpoint of the police detective 11) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he...If you want to get a proficient essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper