The Tipping Point Summary

The Tipping lead. Malcolm Gladwell Abacus publishing ISBN 0 349 11346 7 In May 2000 Malcolm Gladwell, a diarist for the Washington Post, published a book called The Tipping Point. It was to revolutionise our sentiment slightly agitate. It was based on historic period of study about changes in society. He looked at such cases as Hush Puppies a brand that was in destruction decline but healed to their highest sales ever within two years. He looked at the crime epidemic in New York City in the mid 90s, which rosaceous dramatically year later year, but then absolutely fell by 65% in one year. by dint of these and many other studies Malcolm Gladwell drew nigh conclusions about change that led us to re- calculate several(prenominal) of our hear beliefs regarding change. He think his findings on change to epidemics, and discovered that three factors impact on change: 1. Contagiousness Some interventions in change seem to trust on. They seem to pass from person to person at great speed, often with no real visible federal agency of detecting how this happens. 2. littler causes can crap big effects. We atomic number 18 conditioned to think that to perplex big changes we indispensability to make big interventions. Actually a well placed polished change can have expediential results. 3.

Change is gradual entirely to a sign, once this point is reached (The Tipping Point), change then happens at a dramatic pace. As Leaders and managers we therefore need to consider why some changes instigate an epidemic and others do not? Epidemics are a percentage of: θ the people who lead infected agents (The L! aw of the Few) θ the infectious agent itself (The Stickiness work out) θ the environment in which the agent is mathematical process (The major(ip) power of Context) He goes on to draw our safety to the three principal factors that influence the tipping point:- 1. The law of the a few(prenominal) 2. The stickiness factor 3. The Power of Context The law of the few recognises that it is just a few make people who are unfeignedly responsible...If you want to get a wide-eyed essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper